Finding the Big “W” in your Company’s SWOT Analysis

For those of you attempting to complete a thorough SWOT (strengths, weaknesses, opportunities, and threats) analysis of your business, you may be struggling with the letter we often all find to be the most difficult to determine; the “W”. Identifying your company’s weaknesses is an arduous task, as we often find it tough to pinpoint where exactly the issues lie.This is why the job should be left to an expert personal investigator. Should your company be lacking in productivity, have unexplained asset losses, or any other forms of sabotage, you may need to dig a little deeper to unveil where, or with whom, the real weaknesses or risks stem from.

Engage with your Employees

It is important to always have some level of healthy engagement with your employees, even though there may be a weak link within the group. Without “going all private detective on them”, by giving your employees a platform where they can raise any concerns or suggestions you will probably already have a few weaknesses identified for you. The concerns raised may be related to procedures that your employees find difficult to follow, which affects productivity, or it could be related to a specific staff member or department. Either way, interacting with your staff may help you discover the surface of the weaknesses in your organisation.

Compare your Company with a Successful Competitor

Another way to potentially identify weaknesses within your business is to compare your company with a successful competitor. When comparing two similar businesses, you will be able to spot the differences in marketing, corporate identity, and community management strategies. Armed with this information, you can then determine what seems to be working and what doesn’t. An example of how this can be done would be to analyse the social media accounts of your competitors and compare the levels of engagement. Instead of only finding weaknesses, you may discover some new-found strengths this way too.

Private Investigator Services

When all else fails, or even if it doesn’t, getting an undercover personal investigator to help you find any flaws in your company’s operating procedures and policies may be the most full-proof way to identify your weaknesses. Professional private investigator service providers, like D&K Investigations and Risk Consultancy, deploy an expert private detective to help you uncover the issues and possible fraudulent activities going on in your company. By having an undercover personal investigator, you will gain access to important information regarding productivity, work ethic, theft, and security issues, among others. Enlist private investigator services today to secure the future of your company tomorrow.

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